In the world of business, it can be tough to make a name for yourself. After all, if you’re not doing something different, you’re likely just doing what everyone else is doing. But what if you want to stand out from the crowd? What if you want to make a real difference in your field? There’s one way to do that and it’s by making brilliant distinction points. These are moments when you take something that’s already great and make it even better. You show your audience why they should pay attention to you and what you can offer them. But does this approach work over time? Is there a point where distinction points stop being effective? The answer is yes, they do expire. Why distinction points expire There are a few reasons why distinction points might start to lose their impact. First of all, if your differentiation isn’t unique enough, people will start to see it as just another option on the table. They won’t be as interested in what you have to offer them. Second, if you keep making these same distinctions over and over again, people will start to get tired of hearing about them. They’ll start thinking that everything that comes from you is just going to be average or below average. This could lead them away from your brand altogether. Finally, if your differentiation isn’t really that great in the first place, people will eventually catch on and figure out how to beat it without even trying very hard. This could damage your reputation and cause people not to trust or respect what you have to say or do anymore. ..
