Snapchat, the messaging app with a following of over 150 million users, has been in the news lately for all the wrong reasons. The company is being sued by its former CEO for allegedly stealing trade secrets, and it’s been reported that Snapchat is struggling to keep up with Facebook’s Instagram in terms of user growth. Despite these challenges, there’s still reason to believe that Snapchat can be recovered. First and foremost, Snapchat is a messaging app - it doesn’t rely on ads or other forms of monetization to survive. This means that the company doesn’t have to worry about investors demanding immediate returns, which could give it some breathing room as it tries to solve its problems. Additionally, Snapchat has a strong user base among young people who are often more resistant to change than older users. This means that even if Snapchat’s overall user base decreases as a result of its recent troubles, there’s still a good chance that dedicated users will continue using the app. Ultimately, there are many factors at play in determining whether or not Snapchat can be recovered - but given its loyal fanbase and lack of reliance on outside sources of revenue, there’s reason to believe that the company will eventually bounce back. ..
